Anthropologie caters to creative-minded women, who wants to look like themselves, not the masses. She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. To her, Anthropologie is a portal of discovery—a brush with what could be. A place for her to lose—and find—herself. Anthropologie offers women’s apparel and accessories, intimates, home furniture and décor, beauty and gifts. Each caters to the lifestyle of the brand's five muses: soft & delicate; boho chic; easy cool; elegant classic; and modern sporty.