2026 Sports Tourism Immersion Trip
In Overland Park, sports tourism has long been a catalyst for economic growth, collaboration, and civic pride.
As we plan for the future, we’re taking a closer look at how other communities are shaping their sports tourism success and what we can learn from them.
Experience Destination Innovation With This Immersive Learning Opportunity
Join fellow Overland Park leaders, stakeholders, and city officials on a transformative destination immersion trip designed to inspire fresh ideas and spark collaboration.
This hands-on experience will provide an inside look at how two comparable, high-performing destinations approach tourism growth, destination development, and long-term community success.
Through immersive site visits, engaging discussions, and direct interaction with local stakeholders, city officials, and senior DMO executives, participants will gain valuable insights, practical strategies, and new perspectives to shape Overland Park’s future as a thriving destination.
Immersion Trip Details
Who is invited?
Visit Overland Park is inviting thirty (30) community leaders and city officials on an all-expense paid immersive journey to Round Rock and Frisco, Texas.
Together, we’ll meet with destination and city leaders to discover how these vibrant, fast-growing communities are shaping their futures and explore ideas we can bring back to make Overland Park even stronger and more dynamic.
Don’t miss this unique opportunity to connect, learn, and be inspired by cities that share our vision for growth and innovation!
Where are we going?
This destination immersion trip will visit Round Rock and Frisco, Texas.
Learn more about these communities and how they approach sports tourism here.
When is the immersion trip?
Our group will depart on Tuesday, March 31, 2026.
We will return to Overland Park on Thursday, April 2, 2026
How will we get there?
The group will be traveling together via Southwest Airlines. View more trip details here.
Where will we stay?
We will be staying at the Omni Hotel Frisco at the Star. View more trip details here.
Why should you join us?
Attendees will benefit from meetings with city officials and destination marketing professionals of Round Rock and Frisco by learning how they approach destination promotion, management and the growth of their respective visitor economies.
This trip will go beyond typical meetings so you can see, feel, and understand the realities of how to advance the visitor experience and the community of Overland Park.
View the itinerary for more information.
Visionary Planning Put Overland Park on the Map
Overland Park’s success in sports tourism didn’t happen by chance.
Through decades of smart investment, public-private partnerships, and innovative facility development, our community built a reputation as a premier destination for regional and national tournaments.
With state of the art facilities and our first-class hospitality offerings, we’ve laid the groundwork for sustained success.
Measuring our Momentum
Today, sports tourism in Overland Park drives an annual economic impact of $XX million, supporting local businesses, hotels, restaurants, and attractions.
Our facilities host thousands of athletes and families every year, generating both community pride and visitor spending that fuels our local economy.
Setting Sights on the Future
To continue leading in the Midwest’s sports tourism landscape, we’re thinking big.
Spring 2026, our team is embarking on an immersion trip to two standout sports tourism destinations in Texas — communities that, like us, are redefining what it means to be exceptional.
By seeing their strategies firsthand, we’ll gain insights that can shape Overland Park’s next era of sports tourism growth.
