Who We Are
Visit Overland Park is a 501(c)(6) Destination Marketing Organization that inspires visitors to stay, shop, dine, meet and play at our local hotels, businesses, and attractions.
Guided by research and data, our experienced team incorporates targeted advertising and marketing programs with bold sales and public relations efforts to build the image of Overland Park as a travel destination.
Visit Overland Park FAQs
What is a destination marketing organization (DMO)?
A destination marketing organization (DMO) promotes a city, region, or state as a travel destination.
Visit Overland Park is the official DMO for our city, but we're not a city department.
Our job is to attract visitors through marketing, partnerships, and events that help support local businesses, grow our economy, and contribute to a high quality of life for everyone who lives here.
Is Visit Overland Park part of the City of Overland Park?
Nope. We're proud partners, but Visit Overland Park is a separate 501(c)(6) organization.
While we work closely with the City of Overland Park, our team is focused specifically on tourism and destination marketing, not city operations or government services.
How is Visit Overland Park funded?
Visit Overland Park is funded by a portion of the city’s transient guest tax (hotel tax), which is paid by visitors—not residents.
This allows us to market Overland Park as a destination without using local sales or property taxes.
Why does tourism matter to local residents?
Tourism helps support the businesses, amenities, and events that locals enjoy every day.
Visitor spending generates tax revenue, creates jobs, and fuels economic growth—all of which contribute to a high quality of life for people who live here.
How can I partner with Visit Overland Park?
We’d love to collaborate! Local businesses and organizations can partner with us by being featured on our website, participating in marketing campaigns, sponsoring events, or sharing visitor-friendly content.
Contact us for more information.
Can I list my business on your website?
Yes! If your business is tourism-facing—like a restaurant, attraction, event venue, shop, or hotel—you may be eligible to be listed.
Contact us to get started.
Our Mission
Improve the quality of life for all Overland Park residents through the economic and community benefits of tourism.
Our Vision
Visit Overland Park will be the destination brand steward of Overland Park and help nurture the community to be an excellent place to visit, live and work.
We are people with a passion – a passion for the amazing community that is Overland Park. A city of inquisitive minds, inclusive spirits with an energetic and sophisticated vibe.
We share Overland Park’s story far and wide. And we welcome others to experience our inviting and beautiful city.
Our Values
Passion
We have an intense enthusiasm for the Overland Park community, its history, traditions and its people.
Transparency
We proactively share research and insights that impact the promotion and well-being of Overland Park and invite stakeholder and public feedback.
Collaboration
We work closely with Overland Park stakeholders to produce and create meaningful impact for Overland Park.
Innovation
We commit to ensure Overland Park is introduced to and supported with the latest destination promotion methods, ideas, or products.
Stewardship
We work to balance economic development, sustainable tourism, and quality of life for the people and businesses of Overland Park.
What We Do
Visit Overland Park is dedicated to creating economic impact through tourism and visitor experiences. We work to:
- Grow our local economy through overnight and same-day visitation
- Share comprehensive, informative, and easy-to-access information with visitors via modern media channels
- Spearhead, conduct and analyze destination research
- Act as destination research and data steward for the community
- Provide expert service and support to qualifying events
- Lead and collaborate on all place-making initiatives
- Attract sporting events and competitions to the community
The effects of our "invisible industry" benefit everyone living in Overland Park in key areas including jobs, talent attraction and retainment, community services and improved quality of life.
Why the Work Matters
Local Impact
Tourism creates a substantial impact on the community and the local economy.
Based on 2024 data, 5.1 million visitors contributed $964 million in direct spending, which supported more than 8,300 full-time equivalent jobs in Overland Park and generated $103 million in state and local taxes.
In the absence of the state and local taxes generated by tourism, each Overland Park household would need to pay $1,240 more every year to maintain the current level of government services, and the community would not experience the same level of dining, attraction, and shopping options.
Big Picture
Overland Park must compete with every other community for a visitor’s attention.
It's important that people hear about Overland Park, have a positive impression, and are inspired to visit and experience everything our city has to offer.
This is achieved through clearly developing, articulating and managing Overland Park's brand as a travel destination.
Consistent and intentional efforts are required to promote, market, sell, and engage potential visitors. And all of this needs to be reinforced again and again.
Destination marketing organizations like Visit Overland Park deliver strategies to increase awareness and positive sentiment, enhance the destination brand, optimize destination management and communications, plus promotion, marketing, sales, and visitor engagement.
Destination organizations are the experts. They have the tools, knowledge and relationships to provide the solution.
Addressing this need for destination promotion benefits the well-being of every person in the community.
The Bottom Line
In today’s globalized, networked world, Overland Park is in competition with every other community for its share of the world’s visibility—its share of attention and respect.
Every community must compete for their share of tourists, their share of consumers and their share of the available talent.
Every community like Overland Park must compete for their share of the world’s businesses and their share of the available capital and investments.
Those communities who fail to compete will lose ground. They will be left behind.
To compete, people need to be aware of Overland Park, have a positive impression, and want to visit to experience Overland Park and meet its people.
Visit Overland Park is uniquely positioned to address this need for destination promotion for the benefit and well-being of every person in a community.
It is a common good. It is an essential investment to develop opportunities and build quality of life to benefit all the residents of Overland Park.
