The Tourism Industry in Overland Park

As Overland Park’s official destination marketing organization, we work alongside industry partners like you to market our city, grow sports tourism, drive group sales, attract media attention, and create opportunities that benefit everyone.

Our goal? To inspire travel that drives economic growth and creates a stronger, more vibrant place to live, work, and visit.

And we can’t do it without you. Explore how we can partner together to keep building momentum.

Visitors play a crucial role in enhancing the well-being of our local community. Their contributions directly ease the tax burden on residents by funding public services, creating and sustaining local jobs, and driving economic growth. This, in turn, elevates the overall quality of life, fostering a stronger, more vibrant community. Their presence is not just an economic asset but an essential driver for long-term prosperity and development.

Tourism directly puts 8,252 people to work every day in Johnson County (that's 1 in every 23 jobs!).

Visitors spend $964 million in Overland Park each year. They generate $103 million in local and state tax revenues.

Each household in Johnson County would need to be taxed an additional $1,240 per year to replace the state and local taxes generated by the direct spend of visitors to Overland Park.