About Visit Overland Park
Visit Overland Park is a 501(c)(6) destination marketing organization that inspires visitors to stay, shop, dine, meet and play at our local hotels, businesses, and attractions.
The Value of Tourism in Overland Park
Overland Park is a wonderful place to visit, but it’s an even better place to live. That's because of you.
The people and places that make Overland Park special are the same things visitors love to experience.
When people visit they support the very things that make living here so great.
Thriving businesses, new attractions, exciting events, a strong local economy, and more.
It’s a full circle, and it all starts with you.
We made a little something to say thank you for bringing the heart to our hometown.
These coloring pages are our love letter to the OP community. Each one is a tribute to the landmarks, icons, and everyday moments that make our city one-of-a-kind.
Add your own creative touch—just like you do in real life.
Because YOU put the color in Overland Park.
Keep scrolling to see how tourism helps support the places we love (and to download your coloring pages!).
The Impact of Tourism in Overland Park
Tourism makes a vital contribution to the well-being of the local community.
How?
Visitors generate local jobs, offset how much residents pay in property taxes, and support our restaurants, shops, sporting facilities, and entertainment venues.
- In 2024, Overland Park welcomed over 5 million visitors.
- Tourism directly puts 8,252 people to work every day in Overland Park (that's 1 in every 23 jobs!)
- Visitors spend $964 million in Overland Park each year, creating $1.5 billion in total sales.
- Visitor spending generates $103 million in local and state taxes.
- Each household in Overland Park would need to be taxed an additional $1,240 per year to replace the state and local taxes generated by visitor spending.
How Visit Overland Park Contributes
We connect visitors to the people, places, and experiences that make Overland Park unique.
As Overland Park’s official destination marketing organization, we work alongside community partners to market our city, grow sports tourism, drive group sales, attract media attention, and create opportunities that benefit everyone.
Our goal? To inspire travel that drives economic growth and creates a stronger, more vibrant place to live and work.
We believe that when tourism succeeds, our whole community benefits.
FAQs
What is a destination marketing organization (DMO)?
A destination marketing organization (DMO) promotes a city, region, or state as a travel destination.
Visit Overland Park is the official DMO for our city.
Our job is to attract visitors through marketing, partnerships, and events that help support local businesses, grow our economy, and contribute to a high quality of life for everyone who lives here.
Is Visit Overland Park part of the City of Overland Park?
No. Visit Overland Park is a separate 501(c)(6) organization.
While we work with the City of Overland Park, our team is focused specifically on tourism and destination marketing, not city operations or government services.
How is Visit Overland Park funded?
Visit Overland Park is funded by a portion of the city’s transient guest tax (hotel tax), which is paid by visitors—not residents.
This allows us to market Overland Park as a destination without using local sales or property taxes.
Why does tourism matter to local residents?
Tourism helps support the businesses, amenities, and events that locals enjoy every day.
Visitor spending generates tax revenue, creates jobs, and fuels economic growth—all of which contribute to a high quality of life for people who live here.
How can I partner with Visit Overland Park?
We’d love to collaborate! Local businesses and organizations can partner with us by being featured on our website, participating in marketing campaigns, sponsoring events, or sharing visitor-friendly content.
Contact us for more information.
Can I list my business on your website?
Yes! If your business is tourism-facing—like a restaurant, attraction, event venue, shop, or hotel—you may be eligible to be listed.
Contact us to get started.
Download Coloring Pages
You’ve seen how tourism helps support the places we love. Now it’s time to celebrate what makes Overland Park special.
Download your coloring pages below!
