Visit Overland Park Launches New VisitOP.com Website in Advance of Peak Travel Period

OVERLAND PARK, KS – Visit Overland Park has unveiled a brand-new website for the popular Midwest destination as part of the organization’s ongoing efforts to promote Overland Park as a top choice for leisure travelers, sporting events rights holders, groups, meetings and event planners. Developed in collaboration with Simpleview — the leading digital solutions provider for the Destination Marketing industry — the new website enhances the trip- and event-planning process to benefit the Overland Park hospitality community and generate economic impact through travel and tourism.

Visitors to the all-new VisitOP.com will benefit from an improved user experience that offers expanded content including short form video, an interactive map, a book direct feature for hotel listing which is directly connected to local hotel websites, expanded restaurant listings and a searchable database of the exceptional sports facilities Overland Park offers.

The all-new site was designed with the end-user in mind and is evident through how information is served up, and the mobile-first navigation, which allows different audiences on any device to easily search for and find information and resources relevant to their unique interests. Custom design elements draw upon the destination’s unique attributes and an increased emphasis has been placed on rich photography and video that can be found on each page, presenting viewers with an inspiring look at Overland Park’s vibrant natural beauty and eclectic mix of cultural, sports team, and family-friendly activities as well as the must haves that today’s meeting planners and rights holders are looking for.

“The new VisitOP.com website will dramatically improve Visit Overland Park’s ability to market our visitor experience to potential travelers regionally and nationally,” said Warren R. Wilkinson, President of Visit Overland Park. “The new website is an immersive digital platform built on advanced technology that delivers unparalleled flexibility -- allowing our team the ability to execute its mission to drive economic impact for the Overland Park community through travel.”

The website also offers new ways for Overland Park’s community to engage with the nearly 500,000 website visits to VisitOP.com each year. Constructed on Simpleview’s award winning CMS platform and using data from the organization’s CRM (also a Simpleview product), the Visit Overland Park team has complete control over the site’s content and dynamic layout. This allows for quick and easy updates to existing elements or creating new content pieces that provide a user experience as rich and inspiring as the homepage.

“It was important to our team that the new site was not only designed to showcase Overland Park as a vibrant and welcoming destination, but also built in a way that is easy to navigate and find relevant content,” stated Brooke Chonko Vice President of Marketing at Visit Overland Park. “The new site will help increase the effectiveness of our marketing and advertising efforts, as well as be a valuable asset to our residents and business community.”

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About Visit Overland Park:

Visit Overland Park serves as the official marketing organization for the city of Overland Park, Kansas. The organization is responsible for promoting the city as an attractive travel destination and enhancing its public image as a dynamic place to visit, live and work. By doing so, Visit Overland Park strengthens the economic position of the city through tourism promotion.  For more information, experience VisitOP.com.